QUESTION $3(20$ Marks$)$

Humans are social beings whose purchase decision are influenced by their social settings and surroundings.

Taking the foregoing statement into consideration, analyse the four $(4)$ social factors that can explain some of consumer

purchase behaviour. In addition, show why marketers should ty to understand these social factors.

QUESTION $4(20$ Marks$)$

Physical brands are usually packaged and labelled and packaging has long been widely considered the forth P$.$ Use a known

brand of your choice to exploit potential value addition provided by packaging and labelling.

QUESTION $5(20$ Marks$)$

One of the main purposes for creating brands is to benefit from product differentiation. Make use of a well branded mobile

device to assess how differentiation was achieved.

QUESTION $6(20$ Marks$)$

Services according to Kotler and Keller $(2012$:$380)$ have four distinctive characteristics that greatly affect the design of

marketing programmes. Making use of examples, identify and discuss the four unique characteristics of services. In addition,

suggest how marketers can get around marketing challenges emanating from each of the service characteristic.