Question: QUESTION 3 ( 2 0 Marks ) Project measures help the project team meet the project objectives. However, there are some pitfalls associated with measurement.

QUESTION 3(20 Marks)
Project measures help the project team meet the project objectives. However, there are some pitfalls associated with
measurement. Awareness of these pitfalls can help minimise their negative effect. Examine these measurement pitfalls
and contextualise them to a project of your choice. Provide relevant examples for each measurement pitfall to illustrate
their impact.

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