Question $3$

$(25$ marks$)$

$3\mathrm{.}1$ With reference to the case study, critically discuss how Wimpy developed a sustainable differentiation strategy to remain relevant and competitive in the South African fast$-$food landscape? Keep in mind as a South African fast$-$food chain with a long history of creating shared moments, Wimpy faces a competitive market with growing health concerns and changing consumer behaviour. Perform secondary research on journal and magazine articles available on EBSCO & Sabinet to assist your analysis. Make clear reference to the sources you have used.

$(25)$