Question $3(25$ Marks$)$

Despite the ban on tobacco advertising and sponsorship activities that took effect in early $2021$ in South Africa, advertising

still occurs in some capacity. Identify up to five consumer touchpoints to analyse brand communication techniques.

Question $4(25$ Marks$)$

Many tobacco marketing companies are shifting from traditional cigarettes to vapourisers or e$-$cigarettes.

$4\mathrm{.}1$ In the context of the foregoing statement, use a consumer adoption process model to demonstrate how

Peter Stuyvesant new products can be adopted.

$(10$

Marks$)$

$4\mathrm{.}2$ Provide clear recommendations for Peter Stuyvesant to accelerate the acceptance of e$-$cigarettes or vapes

using the Diffusion of Innovations model.

$(15$

Marks$)$