Question $3(25$ marks$)$

Read the paragraph below and answer the questions that follow.

Introduction

It is not always possible to examine individual competitors only. In some instances,

the analysis of strategic groups can provide insight into the dynamics of competition

in the industry.

$3\mathrm{.}1$ Define the term strategic group. $(2)$

$3\mathrm{.}2$ Discuss the four key factors to identify strategic groups. $(18)$

$3\mathrm{.}3$ List and explain how organisations can use strategic group analysis. $(5)$

Assignment Total: $75$ MarksReflect on the role of leaders in shaping these strategic directions.