Question: Question 3 2 CH 7 & PP: The roles in the Buying Center could include all of the following EXCEPT User of the product or

Question 32
CH 7 & PP: The roles in the Buying Center could include all of the following EXCEPT
User of the product or service to be purchased
Consultant, Technical Expert, and/or Influencer
Gatekeeper
The decider and/or the purchaser
NO EXCEPTION. All are possible roles.
Question 32 CH 7 & PP: The roles in the Buying

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