Question: Question 3 ( 2 points ) Soved Colgate, the market leader, developed the El Brush, an electric toothbrush. Sensing market demand for the electric toothbrush,

Question

3 (2

points

)

Soved

Colgate, the market leader, developed the El Brush, an electric toothbrush. Sensing market demand for the electric toothbrush, Colgate assumed an ideal selling price of $

13,

based on customer benefit considerations, and then aligned costs to achieve that price. This is an example of:

Skimming pricing

Freemium price

Price lining

Penetration pricing

Ig price of $

1

to achieve ti fing Freemiu

mple of "skim

cing is a pricin w product, tar the lotest tech ice as more oc

Question 3 ( 2 points ) Soved Colgate, the market

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