Question: Question 3 (20 points) ART is a multinational coffee chain. One of the most important raw material for producing coffee is the coffee bean. Currently,

Question 3 (20 points) ART is a multinational

Question 3 (20 points) ART is a multinational coffee chain. One of the most important raw material for producing coffee is the coffee bean. Currently, the company has problems to find good quality coffee beans in world markets. Farmers producing good quality coffee bean are not happy with the price and they are not willing to produce. In order to overcome this shortage ART managers, decide to implement fair trade. a) What type of initiatives they should take in order to have fair trade certificate? (10 points) b) Based on what they should determine the price for the coffee beans? Explain. (10 points)

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