Question 3 [20] Read the following article and then answer the question: Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics and computer software products. The companys best-known hardware products include Macintosh computers, the iPod and the iPhone. Apple software includes the Mac OS X operating system, the iTunes media browser, the iLife suite of multimedia and creativity software, the iWork suite of productivity software, Final Cut Studio, a suite of professional audio and film industry software products, and Logic Studio, a suite of audio tools. The company operates more than 250 retail stores in nine countries and an online store where hardware and software products are sold. Established in Cupertino, California in April 1976 and incorporated on 3 January 1977, the company was called Apple Computer Inc. for its first 30 years, but dropped the word Computer on 9 January 2007 to reflect the companys ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers. Apple has about 35 000 employees worldwide and had worldwide annual sales of US$32.48 billion in its fiscal year ending 29 September 2008. For various reasons ranging from its philosophy of comprehensive aesthetic design to its distinctive advertising campaign, Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is devoted to the company and its brand, particularly in the United States. Fortune Magazine named Apple the most admired company in the United States in 2008 and in the world in 2009. Source: http://apple1inc.blogspot.com 3.1 Apply Porters four competitive strategies to Apple.