Question: Question 3 (200 250 words) - 10 marks Identify and describe the ways that companies generate new product ideas. Which of these ways involve the

Question 3 (200 250 words) - 10 marks Identify and describe the ways that companies generate new product ideas. Which of these ways involve the customer? How can firms assess the value of the ideas that customers generate?

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Identify and describe the ways that companies generate new product ideas. Which of these ways involve the customer? How can firms assess the value of the ideas that customers generate?

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