Question: Question 3 (21 marks) From the case study context and your research, it is clear why Pick 'n Pay has created Qualisave to compete more

Question 3 (21 marks) From the case study context and your research, it is clear why Pick 'n Pay has created Qualisave to compete more effectively in the market. For the new marketing team to deeply understand the new strategy, you must analyse the marketing mix in detail. This will inform future marketing communications. Conduct an extended marketing mbx 7P's analysls that details the strategic focus for the new marketing team to learn about Qualisave in preparation for Quarter three marketing communications. For the 7P's analysis, assume that you are using in-store marketing signage to encourage purchasing. This means that all seven elements of the marketing mix must be centred around this mode of communication, as well as the strategic pillars of Qualisave: Low prices Bulk purchasing Essential goods Fresh produce (vegetables) Meat (frozen or chilled). Reproduce and complete the table that follows in your analysis. (c) Milpark Marketing Management Practice PMAR01-6 Assignment 23 October2023 Page 8 of 13
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