Question 3 (21) Read the scenario below and answer the questions that follow ICE investments is a reputed finance company with 10 branches across the nine provinces in South Africa. The head office, which is based in Gauteng, employs more than 100 employees. Currently, the atmosphere in the company is tense because it is that time of the year where employee performance appraisals are conducted. According to the performance management policy, performance appraisals should be conducted bi-annually and immediate managers rate their employees on a graphic rating scale with 1 "very unsatisfactory" and 5 "excellent". After the performance appraisal interview, individuals rating are discussed with the employees. Recently David, who is an administrator, expressed his dissatisfaction about his ratings During his interview his supervisor pointed out that there were numerous complaints fro customers regarding his attitude. He further indicated that customer service is the most important key performance indicator that is the reason for his low ratings 3.1 Discuss the purpose of a performance appraisal (4) 3.2 Do you think David's supervisor acted correctly by not informing him about the complaints prior the appraisal interview? Give a reason for your answer. (3) 3.3 What must organisations do to ensure that the performance appraisal interview is productive and helpful to employees? Hint:Use appraisal process (14)