Question: Question 3 (24 marks) Apply the four (4) basic communication effects to your IMC campaign for The Stationery Store. You are required to address the

Question 3 (24 marks)

Apply the four (4) basic communication effects to your IMC campaign for The Stationery Store. You are required to address the communication effects as part of the communication objectives of every IMC message. (4 x 6 = 24)

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