Question: QUESTION 3 (25 Marks) Shanghai has a vast array of social issues, different preferences and challenges. In lieu of this, make recommendations to Adidas in

QUESTION 3 (25 Marks) Shanghai has a vast array of social issues, different preferences and challenges. In lieu of this, make recommendations to Adidas in respect of the key factors and dynamics impacting on the marketing initiatives that would contribute to the creation of successful long term growth in Shanghai.

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