Question $3$

$[30$ Marks$]$

a$)$ Assume that you were approached by Global Holdings distributors to train new

employees on factors affecting distribution channel selection. Explain how product

characteristics would affect Global Holdings' selection of distribution channels.

$(10$ Marks$)$

b$)$ Discuss the four types of wholesalers available in a distribution channel.

$(10$ Marks$)$

c$)$ Using examples from an industry of your choice, briefly explain the four sub$-$objectives

of a marketing communication campaign.

$(10$ Marks$)$