QUESTION $3$

$3\mathrm{.}1$ Explain what promotional differentiation in marketing is$.$

$3\mathrm{.}2$ Discuss any THREE $(3)$ promotional differentiation tools that can be used in transport

marketing, using examples to support your answer.

QUESTION $4$

$(6$ MARKS$)$

When dealing with distribution, road passenger and road freight companies must consider their

approach to market coverage $($strategies that they can use to reach their target customers with

their road passenger and road freight services$).$ Discuss the THREE $(3)$ coverage strategies,

using examples to support your answers.

QUESTION $5$

$(10$ MARKS$)$

Discuss any FIVE $(5)$ technology tools marketers can use to differentiate either their road

passenger or road freight companies. Give examples of how each tool can be applied in road

transport marketing.

QUESTION $6$

$(10$ MARKS$)$

Discuss the FIVE $(5)$ dimensions of service quality, using practical examples of how road transport

companies can apply it in either road passenger or road freight services marketing.

QUESTION $7$

$(4$ MARKS$)$

Discuss the application of the commitment$-$trust theory of relationship in road transport marketing.

QUESTION $8$

$(10$ MARKS$)$

The relationship marketing loyalty ladder is a framework that describes the various stages of a

customer's loyalty towards a company. The stages are typically represented as a ladder, with

each step representing a higher level of loyalty. Discuss how this framework applies to transport

marketing in either road passenger or road freight services in South Africa.