Question: Question 3 ( 3 5 % ) Kromo is an Indian retail chain for consumer electronics. The company currently has 2 5 stores located in
Question
Kromo is an Indian retail chain for consumer electronics. The company currently has stores
located in major metropolitan areas. Weekly demand for smartphones at each store is normally
distributed, with a mean of and a standard deviation of The supplier currently takes four
weeks to fulfill a replenishment order submitted periodically, which is placed separately by each
store. Kromo practices Sigma in managing its stockout rate ie
Kromo has a holding cost of per cent. Each time when Kromo submits an order, the vendor
charges a fixed ordering cost, regardless of the order quantity of $ The cost of the smartphone
is $ per unit.
a Suggest an optimal periodic review period for each product assuming each year has
weeks marks
For simplicity, for the following questions we assume that the periodic review period weeks.
b Obtain the overall annual holding costs of the safety stocks at all retailers. marks
c Kromo is considering moving smartphones to the online channel, where they would be stocked
in a single national warehouse. Assume that Kromo can move smartphones to the online
channel without losing demand the online demand is the sum of demand at each retail store
How much saving in safety inventory can Kromo expect from going online if demand across
stores is independent? marks
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