Question: Question 3: 3 Ariel detergent decides to run a test market to see the effect of coupons and in store advertising on sales. The index

Question 3: 3 Ariel detergent decides to run a

Question 3: 3 Ariel detergent decides to run a test market to see the effect of coupons and in store advertising on sales. The index of sales is as follows. Explain how will you interpret this information as a marketing manager? Weeks Before Coupon Week Of Coupon Week After Coupon Element in Test Market Without in - store ads With in-store ads 100 100 144 268 108 203

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