Question: QUESTION 3 (30 Marks) 3.1 Marketers are constantly seeking out opportunities through trends and megatrends within the macro-environment. Based on this statement, in a business

QUESTION 3 (30 Marks)

3.1 Marketers are constantly seeking out opportunities through trends and megatrends within the macro-environment. Based on this statement, in a business of your choice, discuss the forces within the macro-environment which you as a marketer need to monitor. (20 marks)

3.2 Evaluate and suggest reasons as to why marketers need to constantly scan the macro environment. (10 marks)

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