Question: Question 3 4 0 . 2 p t s After the research team at Nabisco had generated more than two dozen new - product ideas

Question 34
0.2pts
After the research team at Nabisco had generated more than two dozen new-product ideas for a substitute for partially hydrogenated oils that tastes the same but has zero trans-fat, the company formed a committee to analyze whether the product ideas were consistent with the organization new product strategy. This is called:
idea generation
diffusion
test marketing
idea screening
business analysis
Question 34 0.2pts After the research team at Nabisco had generated

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