QUESTION $3[40$ MARKS$]$

Based on the case study, discuss how management information systems $($MIS$)$ can play a critical role in supporting Patagonia's strategic marketing management. In your response, include specific examples from the case study to illustrate your argument.

Expectation: Illustrations of MIS are sound and demonstrate clear links to the case study. Student's arguments are pragmatic, relevant, and relate to information obtained from

the case study. Extra research is evident. Level of evaluation meets or exceeds MBA level. Proficient writing and referencing style.