Question: Question 3 5 1 pts What would be the most effective way for a firm to convince an intermediary to carry a less well -
Question
pts
What would be the most effective way for a firm to convince an intermediary to carry a less wellknown product?
by making the product the cheapest offering on the market
by instituting a vertical marketing system
by requesting exclusive distribution
by demonstrating customer demand for the product
by engaging independent distributors to promote the product
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