Question 3 (5 points) Advertising on the internet has high selectivity and has a relatively low cost-per-contact (CPM). However, a disadvantage of advertising on the internet is that: Oa) the overall expense is usually high b) it is impossible to target a specific segment c) there is a lot of noise (specifically clutter) d) there is limited room for creativity Question 4 (5 points) One principle of (cognitive) consumer behavior is that consumers pay involuntary attention to stimuli because they create an orientation reflex. a) high-contrast b) surprising c) subtle d) Choices a) and b) only e) All of the above