Question: Question 3 5 The model is a response model that was developed for setting and measuring advertising objectives, A basic premise of this model is

Question 35
The
model is a response model that was developed for setting and measuring
advertising objectives, A basic premise of this model is that advertising effects occur over a
period of time.
AIDA
hierarchy of effects
adoption response
diffusion rate
innovation-adoption
Question 35 The model is a response model that was developed

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