Question $36(1$ point$)$

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The process of digital transformation involves

Question $36$ options:

Disruption, digitization, transformation

Destruction, digitalization, transformation

Digitization, digitalization, transformation

Question $37(1$ point$)$

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Digital transformation involves making changes in organisations with technology

Question $37$ options:

True

False

Question $38(1$ point$)$

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Top management validation is vital for digital transformation.

Question $38$ options:

True

False

Question $39(1$ point$)$

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Adam goes to Subway almost weekly and often makes comments on Twitter about his visits. Adam's patronage of Subway illustrates the brand advocate characteristic of:

Question $39$ options:

behavioral commitment.

member of multiple social networking sites.

quality communication skills.

emotional connection to the brand.

Question $40(1$ point$)$

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Sparks and Honey is a digital agency that monitors social chatter. In addition to counting brand mentions in social media, the company produces a burst quotient that indicates:

Question $40$ options:

the level of positive or negative chatter.

the relative number of brand mentions compared to the category leader.

how quickly a brand needs to respond to a trend occurring in society.

the level of negative chatter so brands can determine if they should react.