Question $36$

$1$ pts

$[$Mix$]$ Which statement regarding the promotional mix is most accurate?

For maximum impact, funding for promotions should be equally divided among the five elements of the promotional mix.

The promotional mix can be influenced by the target audience, the stage of the product's life cycle, product characteristics, the decision stage of the buyer, and the channer distribution.

Regardless of which other elements are selected, advertising must be included in every promotional decision in order for an IMC campaign to be successful.

Decisions regarding the promotional mix should be left to each manager in the marketing