Question $36$

$2\mathrm{.}5$ pt

The $9-$cell matrix classifies business units $($BU$)$ with respect to:

$q,$

$q,$

$q,$

$q,$

$q,$

the BU's market share and the industry growth rate.

The BU's financial strength and its market share.

the industry growth rate and the overall quality of the BU's competitive position.

the overall industry attractiveness and the overall quality of the BU's competitive position.

the overall industry attractiveness and the BU's market share.