Question: Question 3 6 2 p t To promote its theme parks to groups, Disney uses advertising, direct marketing, social media, and sales promotions with other
Question
To promote its theme parks to groups, Disney uses advertising, direct marketing, social media, and sales promotions with other companies such as McDonald's. In other words, Disney uses
marketing by objectives.
integrated marketing communications
the marketing matrix.
the promotional blend.
the media mix.
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