Question: Question 3 7 ( 2 . 5 points ) Which of the following is NOT true regarding Zeithaml et al . ' s GAPS Theory.

Question 37(2.5 points)
Which of the following is NOT true regarding Zeithaml et al.'s GAPS Theory.
Gaps theory is based on service quality research.
The Customer Gap results from four Provider Gaps.
A "gap" occurs when expectations fall below perceived performance.
The existence of a customer or provider gap is "bad."
Diagnosing and "closing" gaps is the goal of gaps analysis
Question 37(2.5 points) Which of the following is NOT true regarding

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