Question: Question 3 8 0 . 2 2 p t s Mattel offers various ethnic Barbie dolls to appeal to different consumer groups around the world.

Question 38
0.22pts
Mattel offers various ethnic Barbie dolls to appeal to different consumer groups around the world. This process of dividing a market into groups of consumers who share similarities is referred to as
brand equity
environmental analysis
situation analysis
market segmentation
product positioning
Question 38 0.22pts Mattel offers various ethnic Barbie dolls to appeal

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