Question $38$

$1\mathrm{.}5$ pts

For Case #$2$: "Chase Sapphire: Creating a Millennial Cult Brand", the class highlighted several themes for Chase to move forward and have its best chance at capturing Gen Z$.$ Specifically, the class highlighted which of the following:

They must embrace "experiences" over "financial goals" in their promotions.

Personalization in many different forms will be critical.

There is no need to build brand equity with Gen Z$,$ as they already have it$.$

They can use the same people and platforms to promote their products as they do with Millenials.