Question $38(1$ point$)$

Jason purchased a jewelry store on Main Street in Walla Walla. He knows from the prior owner's records that almost $60$ percent of the store's sales take place during the Christmas season, with the other $40$ percent evenly distributed over the rest of the year. Jared will probably use a advertising schedule.

penetrating

continuous

flighting

pulsing

Question $39(1$ point$)$

Persuasive advertising is most commonly used at the beginning of the product life cycle when customers lack awareness that the product exists.

True

False

Question $40(1$ point$)$

$"$Be all you can be in the Army!" and $"15$ minutes could save you $15$ percent or more on car insurance!" represent which two types of appeal in advertising $($respectively$)?$

None of the above

informational $|$ persuasive

persuasive $|$ emotional

emotional $|$ informational

persuasive $|$ informational

Question $41(3$ points$)$

The three primary objectives of advertising are to:

A