Question $38(1$ point$)$

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McDonald's organized the $"$My Burger" campaign, which encouraged customers to create their own burgers and share them online. McDonald's "Burger Builder" website provided the tools for making burgers online. People from all over the world voted for these burgers. The top five heavily voted winners were awarded, and their burgers were released by McDonald's along with the picture and bio of the creator. This example of using consumers to develop and market products is called $q,$

crowdsourcing

outsourcing

social media monitoring

offshoring