Question: Question 3 8 3 pts Customer Relationship Management ( CRM ) programs are pervasive in marketing, and especially retailing today. Data acquisition and technological advances

Question

38

3

pts

Customer Relationship Management

(

CRM

)

programs are pervasive in marketing, and especially retailing today. Data acquisition and technological advances have facilitated the development of the programs. Which of the below is NOT TRUE about CRM

?

Programs are designed to increase your "share of wallet" within a category by increasing average spend or frequency of purchase.

CRM involves data mining, analysis and program creation.

Retaining current customers is more efficient than acquiring new users.

CRM and loyalty programs provide valuable information and insight about customer purchases and trends.

CRM is an effective strategy for new customer acquisition.

Question 3 8 3 pts Customer Relationship

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