Question: Question 3 8 Most advertisers refuse to use two - sided messages because they: cause consumers to expect more than any product can offer. are

Question 38
Most advertisers refuse to use two-sided messages because they:
cause consumers to expect more than any product can offer.
are concerned about the impact of a two-sided message on source credibility.
have been proven ineffective by a number of different advertising research studies.
are concerned over presenting only the negative attributes of their brands.
are concerned over the negative effects of acknowledging a weakness in their brand.
Question 38 Most advertisers refuse to use two-sided messages because they:

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