Question: QUESTION 3 8 Printers may seem inexpensive until the cost of operation ( i . e . , ink cartridges ) are included. This situation
QUESTION
Printers may seem inexpensive until the cost of operation ie ink cartridges are included. This situation reflects which of the following?
Printing companies do not view market share as a strategic goal.
The cost of production of printers is very low.
The revenues from associated services exceeds the revenues from the printers.
The margins on aftersales services for printers is low.
Consumers sometimes buy a variety of services that are not associated with products.
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