Question: Question 3 9 ( 1 point ) Listen In the context of customer relationship management trends, which of the following statements is true of personalization?

Question 39(1 point)
Listen
In the context of customer relationship management trends, which of the following statements is true of personalization?
It uses mass-media approaches to meet the expectations of customers
It treats customers as individuals who have their own unique sets of needs and wants
It increases the time taken by customers to make purchase decisions
It involves rewarding customers for their business to a firm
Question 39(1 point) Listen In the context of customer relationship management

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