Question $39(1$ point$)$

To ensure the primary data they collected ajout consumer reactions to their product were accurate, a maker of high$-$end bathroom fixtures hired a single research firm to collect data from certain cities in various countries. In the past, the company had used mail and telephone surveys by local companies in each country to gather data, but it was concerned about whom these companies were surveying and if they actually fit the demographic and lifestyle profiles of the firm's target market. What problem was the firm avoiding when collecting primary data in global markets?

unwillingness to respond

limited access

unreliable sampling procedures

inaccurate language translation

insufficient comprehension