Question: QUESTION 3 a . A single facility is needed to meet the demands of four markets. The locations and demands of these four markets are

QUESTION 3
a.
A single facility is needed to meet the demands of four markets. The locations and demands of
these four markets are shown below.
Market Coordinates Demand
A (8,6)10
B (4,12)15
C (3,2)10
D (9,6)6
i. Using the data in Table 13.2, identify an optimal location for the new facility.
[8 marks]
b.
An operations manager has narrowed down the search for a new King Kola plant to three
locations. Fixed and variable costs follow.
Location Fixed Cost Variable Cost
A $100,000 $10
B $150,000 $7
C $200,000 $5
i. Plot the total cost curves in the chart provided above and identify the range over
which each location would be best. [7 marks]
ii. Use break-even analysis to calculate exactly the break-even quantity that defines each
range. [3 marks]
c.
A manufacturing firm is considering three potential locations for a new parts manufacturing facility. A
consulting firm has assessed three sites based on the four factors supplied by management as critical to
the location's success. Management-supplied the factor weights and the consultant team scores as seen
MGMT2026 Production and Operations Management Semester II 2023-2024
in the table below. Scores are based on 50= best.
Location
Factor Weight A B C
Labor Climate 10354520
Taxes 30304040
Utilities 20252045
Wages 40102525
i. Which location should be selected and why? [7 marks]

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