Question: Question 3 a) Briefly explain Porter's five forces analysis, explaining both the purpose of the analysis and the five elements of the analysis. [10 marks]

Question 3 a) Briefly explain "Porter's five forces" analysis, explaining both the purpose of the analysis and the five elements of the analysis. [10 marks] b) In light of Porter's five forces analysis, name two characteristics of the investment banking industry that constitute a "barrier to entry" to new investment banks in the industry, briefly explaining why these characteristics constitute a barrier to entry to potential new players. [15 marks]

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