Question: Question 3 a) Creativity and innovation are two important characteristics for a successful global venture. Critically explain the difference between creativity and innovation. How are

Question 3

a) Creativity and innovation are two important characteristics for a successful global venture. Critically explain the difference between creativity and innovation. How are they linked?

(5 marks)

b) Critically discuss the forms of innovation that a global entrepreneur can use in his/her international expansion. (25 marks)

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