Question: Question 3 (a) Describe marketing myopia. Give TWO (2) examples of organizations, which is subjected to myopic view in Malaysian context, and explain how they

Question 3 (a) Describe marketing myopia. Give TWO (2) examples of organizations, which is subjected to myopic view in Malaysian context, and explain how they overcome marketing myopia. (Maximum word count 300 words) (9 marks)

(b) Describe FOUR (4) characteristics of not-for-profit marketing done by World Wildlife Fund Malaysia. (Maximum word count 500 words) (16 marks)

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