Question: QUESTION 3: (A) Describe the involvement continuum that influences the level of involvement that impacts a buyer's decision-making behaviour. (40%) (B) Using the consumer decision-making

QUESTION 3: (A) Describe the "involvement

QUESTION 3: (A) Describe the "involvement continuum" that influences the level of involvement that impacts a buyer's decision-making behaviour. (40%) (B) Using the consumer decision-making process, explain in detail the stages a consumer will go through when deciding to purchase an electric motor vehicle (60%) Relevant Chapter: Consumer Behaviour (Chapter 4 - Elliot et al, 2013)

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