Question 3 a) Explain with the use of examples show how you would use three (3) Intellectual Property Management strategies tools to ensure your businesses' success [6 marks] b) Show how you would use the Five (5) Principles of Lean Manufacturing in ensuring that your Team's Business Idea will be successful. [6 marks) c) Explain the Perception Process. Show with the use of examples how this process can lead to the following (1) Halo effect; (ii) Projection and (iii) Perceptual defense. 18 marks