Question 3 a) Identify 5 promotion tools for Colgate b) Discuss how a brand manager of Colgate toothpaste in Vietnam might use any 2 of the promotion tools identified in question (a) above to communicate customer value. c) Compare and contrast the 2 basic promotion mix strategies. d) Give 1 example of a company that uses the combination of both strategies identified in question (c) above. Provide an example for each strategy. e) Explain any 2 of the three sales promotion tools: samples, premiums, and patronage rewards. Provide relevant examples to illustrate your explanation. f) Describe 5 major PR tools applicable to Colgate. g) Discuss how Colgate could use the applicable PR tools to promote a good corporate image