Question: QUESTION 3: A study will be carried out in the scope of marketing or management areas among Malaysian citizen. The data will be collected through
QUESTION 3: A study will be carried out in the scope of marketing or management areas among Malaysian citizen. The data will be collected through Google Form questionnaire, and it will be then analysed using structural equation modelling technique. As a researcher: a) Propose a conceptual model that consists of four independent variables, one moderator, one mediator and one dependent variable. (14 Marks)
b) Develop the hypotheses for all above variables. (12 Marks)
c) Develop a questionnaire based on the framework. (14 Marks) TOTAL MARKS: 40
NOTE: THE PLAGIARISM MUST BE LESS THAN 20%
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