Question: Question 3 ( a ) Using demographic and psychographic vanables, describe the profile of the consumer segment largeted by the following products: ( i )

Question 3
(a) Using demographic and psychographic vanables, describe the profile of the consumer segment largeted by the following products:
(i) Bio-Bird Nest Collagen Skincare.
(ii) Lene's house bird nests.
(6 marks)
(iii) Eu Yan Sang's bird nest tonic enriched with premium herbs.
(6 marks)
(6 marks)
Question 3 (a) Using demographic and psychographic vanables, describe the profile

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