Question 3

Answer the following questions based on the graph below.

1. Over this 12 week period, the volumes sold on a feature only and TPR only easily exceed the volumes sold on display only or feature & display. Does this mean in general that a feature is more effective in generating sales than a display? Explain.

2. ) Promoted Volume (Volume Sold, Any Merch) differs from Incremental Volume. Explain.

Current12 Week Volume Sold, Volume Sold, Volume Sold, Volume Sold, Volume Sold, Any Merch Disp Only Feat & Disp Feat Only TPR Only Total US - FOOD CATEGORY.PNUT BITR PETER PAN JIF 2,122,630 308,943 392,242 769,642 651,803 366,752 58,549 76,693 115,947 115,563 498,444 60,689 89,320 191,745 156,690 642,180 60,192 128,654 294,515 158,819 SKIPPY