Question: Question 3. Assuming you are developing a marketing program for your organization. How do you measure, improve and demonstrate its value to top management and

Question 3. Assuming you are developing a

Question 3. Assuming you are developing a marketing program for your organization. How do you measure, improve and demonstrate its value to top management and stakeholders using the twelve-step ROI Process Model? Pick two of the 12 steps and discuss why they are important to ensure the success of your marketing program and improve your own credibility as a marketer

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