Question: Question 3 By using the national bird on the label of the juice line being produced for the export market, the company was undeniably building

Question 3
By using the national bird on the label of the juice line being produced for the export market, the
company was undeniably building its brand value and equity. Discuss the concept of brand equity
and identify and explain any 2 benefits typically associated with high brand equity that Trade
Winds Citrus Ltd. could enjoy. [10 marks]

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